Preproduction: Production Company Logo Design

 Introduction

Our group discussed how our production logo would correlate with our general film theme, genre, its message, and what we stand for. We found that our original film idea that included a group of students going against the grain of their majority mind-controlled populated school, in a way related to out new film's story idea which includes an obsessive stalker falling deeper down the rabbit hole of her feelings, which causes her to become possessive, invasive, and manipulative. Manipulation and possessiveness are common mind-controlling tactics and are not uncommonly seen in film relating to mind control. In movies a common symbol of someone being put under mind control, like hypnosis or MK Ultra for example, a white butterfly is used to represent that person's new found innocence, oblivion, and vulnerability to influences, which is why our group decided on using a butterfly. Butterflies across many cultures are seen as an auspicious symbol of purity, kindness, hope, and good fortune, therefore, referring to "Milagros," which means miracle in Spanish, we figured that butterflies would also fit the meaning of our production company's name. Additionally, we figured a nice touch would be to add a wreath of flowers with blood dripping from them, which symbolizes a false sense of security, and a juxtaposition of what is perceived versus what is the actual message and portrayal of the symbol. Juxtaposition is commonly used in both horror and comedy to set up the audiences expectations, or to point out absurdities, and we found that would hint and prepare our audience for what is to be expected our two-minute film opening.

Short description of logo composition: Milagros Studios

Our group symbol is of a butterfly with all our crew’s favorite colors in a darker shade, for a mysterious effect, seated next to a flower wreath with blood droplets on it.     Connotation of Butterfly: butterflies are commonly associated with miracles (our production company name in Spanish is Miracle). The butterfly has fang-like teeth to put more emphasis on the type of movie we will be making.    Color meanings: The colors are chosen on the butterfly and the flowers as the production team’s favorite colors. The colors have a darker shade to them to represent the darker theme of the film we will produce.    Connotation of Flower Bush/ Wreath: Flowers shown up as wreaths are also commonly associated with the hope of a miracle, such as an unfortunate event that may or may not get better. It shows both the positive and the negative suggestive themes of our film.    Connotation of Blood: The blood represents the misfortune that occurs before a miracle. It also helps with attracting an audience that is interested in our movie genre (drama and thriller).